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Respect for truth and the publics right to information are fundamental principles of journalism. Journalists describe society to itself. They convey information, ideas and opinions, a privileged role. They search, disclose, record, question, entertain, suggest and remember. They inform citizens and animate democracy. They give a practical form to freedom of expression. Many journalists work in private enterprise, but all have these public responsibilities. They scrutinise power, but also exercise it, and should be accountable. Accountability engenders trust. Without trust, journalists do not fulfil their public responsibilities. MEAA members engaged in journalism commit themselves to
• Honesty
• Fairness • Independence
• Respect for the rights of others
1. Report and interpret honestly, striving for accuracy, fairness and disclosure of all essential facts. Do not suppress relevant available facts, or give distorting emphasis. Do your utmost to give a fair opportunity for reply.
. Do not place unnecessary emphasis on personal characteristics, including race, ethnicity, nationality, gender, age, sexual orientation, family relationships, religious belief, or physical or intellectual disability.
. Aim to attribute information to its source. Where a source seeks anonymity, do not agree without first considering the sources motives and any alternative attributable source. Where confidences are accepted, respect them in all circumstances.
4. Do not allow personal interest, or any belief, commitment, payment, gift or benefit, to undermine your accuracy, fairness or independence.
5. Disclose conflicts of interest that affect, or could be seen to affect, the accuracy, fairness or independence of your journalism. Do not improperly use a journalistic position for personal gain.
6. Do not allow advertising or other commercial considerations to undermine accuracy, fairness or independence.
7. Do your utmost to ensure disclosure of any direct or indirect payment made for interviews, pictures, information or stories.
8. Use fair, responsible and honest means to obtain material. Identify yourself and your employer before obtaining any interview for publication oroadcast. Never exploit a persons vulnerability or ignorance of media practice.
. Present pictures and sound which are true and accurate. Any manipulation likely to mislead should be disclosed.
10. Do not plagiarise.
11. Respect private grief and personal privacy. Journalists have the right to resist compulsion to intrude.
1. Do your utmost to achieve fair correction of errors.
Guidance Clause
Basic values often need interpretation and sometimes come into conflict. Ethical journalism requires conscientious decision-making in context. Only substantial advancement of the public interest or risk of substantial harm to people allows any standard to be overridden.
Editorial Code of Ethics
Introduction
Business-to-business editors have earned the highest level of trust among their readers. In recent years, surveys of business executives have continuously shown that they believe business-to-business publications provide the most accurate and believable information available.
That trust is both a high compliment and a challenge for those of us who plan, write and edit publications for a living. It sets a very high standard that we must work hard to maintain.
American Business Media has always held its editors to such high standards. As early as the mid-fifties, Jesse H. Neal, the Associations first director, led the way in establishing the Neal Awards to recognize editors who attain those high standards of excellence. And the Associations Code Of Publishing Practice, which has been in place for more than years, requires that all ABM member companies maintain the highest standards of journalistic ethics.
In 17, American Business Media revived the Editorial Committee and asked that the group immediately begin formulating a Code of Ethics and Guide to Preferred Practices. The committee spent nine months gathering information and developing these standards. They then were approved by the Executive Committee in June 18.
It is American Business Medias intention and hope that this document will provide a universal set of guidelines formalizing the high standards to which we all are held.
In a partnered effort, Siegel & Gale and Roper Starch Worldwide developed the Executive Voice study which is a series of research reports in American business executives attitude and behavior. Data gathered is from the Executive Voice on Media Study.
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