Consequences of Rock

If you order your research paper from our custom writing service you will receive a perfectly written assignment on Consequences of Rock. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Consequences of Rock paper right on time. Out staff of freelance writers includes over 120 experts proficient in Consequences of Rock, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Consequences of Rock paper at affordable prices! Who doesnt love climbing into the car and catching one of their favorite songs just as it begins or waking up to an alarm clock singing that one song that helps to spring you out of bed and into the day? It affects everyone. It makes us excited or it could make us cry. Whether songs contain happy, sad, violent, sexual or vulgar lyrics, it affects ones mood in both a positive or negative way. Lyrics have become gradually more explicit over the past several decades and contain dangerous messages that provide unethical ideas to our youth. Many think explicit lyrics and dark, violent images of band members cause malicious thoughts and deeds in our youth today. However, violent music cannot be all there is to blame for the corruption of our kids.

In the past few years, we have too often heard hearteaking stories of children hurting or killing themselves or others while imitating scenes from violent movies and television shows, or acting out lyrics to violent songs. According to the American Association of Pediatrics (A.A.P.), children listen to a variety of songs dealing with real life situations such as pregnancy, drug use, racism, sexually transmitted diseases, injuries, homicide, and suicide. And unfortunately, in todays society sex, violence, and crime is a part of everyday life.

Many teens view their music as being about life in general, "lifes struggles, friendship, love, religion, etc." In one study posted by the A.A.P. only thirty percent of teenagers actually knew the lyrics to their favorite songs, and their understanding of the songs meaning varied significantly. Yet, a small number of teenagers have been found to be very impressionable to the explicit lyrics and their song preference may be extremely important.

Online essay help on Consequences of Rock In the cases of Littleton, Colorado; Pearl, Mississippi; and Paducah, Kentucky violent music along with other violent media have been high on the list of usual causes. These events along with the fact from the Journal of Adolescent Research, children who were exposed to violent music later expressed a greater acceptance of violence, are main points in the battle against violent music. Even so, blaming of violent music as a primary cause in the current school shootings is a dangerous generalization.

By concentrating closely on just the effects of violent music and childrens aggressive behavior many count out the threat of other key factors that are not stressed as much as the media. In Does Media Cause Violent Behavior, the psychologist states, "I have worked with countless families that are plagued by violence, and I can attest to the fact that it is never simply a matter of too much violent media. It would be wonderful if it were that simple. Children who act in violent ways truly do suffer from a confluence of environmental and psychological difficulties." In fact the high rates of delinquency were directly related to the very low levels of parental supervision, according to a study done for Basic and Applied Social Psychology. Many critics who view music as a cause for criminal behavior also overlook mental illness, struggles with money, drugs, or depression.

According to the National Institute on Media and the Family, most fans of explicit music are not even at-risk for aggressive or violent behavior. On the other hand, the extreme small percentage of at-risk teens was found to be drawn to the music for acceptance of casual sex, substance abuse, and suicidal or homicidal thoughts. In fact, mad, depressed, explicit lyrics were found only to be risk factors for suicide and violence

for teens that were already depressed and alienated from mainstream school culture, suicidal, or have substance and family problems.

To date, no studies have completely documented a cause-and-effect relationship between explicit and violent lyrics and delinquent behavior, i.e., Ill listen to a song about killing someone therefore I go out and kill. Although, we can all admit the overall effect music has on everyone. Otherwise, what is the point of listening to it? Music wakes us up in the morning, makes us want to dance, calms us when were mad, or soothes us when were sad. Throughout our lives, it is a tremendous influence.

However, we should not be using music as an excuse for aggressive behavior. Instead, we need to face the reality that violence is caused by other factors, such as lack of parental guidance, environment, lifestyle, and ignorance due to lack of education and understanding about the harsh realities in todays society.

Works Cited

Arnett, J. "The Soundtrack of Recklessness Musical Preferences and Reckless Behavior

Among Adolescents." 1 1-1. Journal of Adolescent Research. Online.

8 March 00.

Hogan, Marjorie. "Impact of Music Lyrics and Music Videos on Children and Youth."

Volume 8 Number 6 (Dec. 16) 11-11. Online. Internet.

Available http//www.aap.org/policy/011.html

Smith, S.L., "Factsheets Music." 00 n.pag. Online. Internet. 8 March 00. Available

WWW http//www.mediaandthefamily.org/research/fact/music.shtml

Wright, Kathryn. "Does Media Cause Violent Behavior?" 10 Oct. 000. n.pag. Online. 8 March 00. Available www.womengamers.com/articles/gameviolence1.html

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lunch is served

If you order your essay from our custom writing service you will receive a perfectly written assignment on lunch is served. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality lunch is served paper right on time. Out staff of freelance writers includes over 120 experts proficient in lunch is served, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your lunch is served paper at affordable prices! Jennie Nguyen

English 10 Section 0

Proposal Essay

5 June 00Lunch is Served

The bell rang. It was noon, finally time for lunch. Students rushed from left and right, racing to be first in line. Unfortunately, I had to walk downstairs in order to precede the hall leading to the cafeteria. Therefore, I arrived a little too late; the line was terribly long. I glanced at the clock; it was already 115, only forty-five minutes remaining. While standing in line, I checked the weekly menu. Yuck! We are having ham and cheese sandwiches for the second time this week.

High school students in Louisiana experience this typical scenario everyday. Large schools such as Morgan City High School, which consists of eight-hundred students and faculty, have this problem daily. Cooking and serving a variety of food for the whole school is nearly impossible. The first predicament is the limited food options. There are two choices of entrees available each day, and some of those choices are repetitive during the week. If the student decides to eat, he or she stuffs their face in because of the restricted time. A bigger problem occurs if the student is one of the last in line. The school board attempted to fix the dilemma by providing two lunch hours, but the students were still being hurried. As a result, some students will not or can not eat an edible lunch.

The best and simple solution to the problem is creating a program, allowing upper classmen, juniors and seniors, to leave campus during lunch hour. Majority of these students are seventeen to eighteen years old and are responsible to handle the duty. Each student should have a license and present a proof of insurance in order to participate. Their parents should also sign an agreement, stating the student is held responsible for their own actions. With this solution, the students are then given the freedom to decide where and what to eat in a reasonable amount of time.

Extending lunch time and giving more choices of entrees can be another possible solution. Although, the extended time would give each student a decent amount of time to eat; the time extension would interfere with the students education time. This would create regular school hours to start early or even end late. Of course, the food made by the cafeteria would be exceptionally healthier. However, it would be very tedious and time consuming for cafeteria workers to cook different kinds of food. The variety of foods would also cost a fortune causing pricey amounts for students.

Those opposed, such as the school board, argue that students will not return to school to finish their afternoon classes. They are convinced that students can not be trusted. However, they should have more faith in the students. The students are upperclassmen, who are prime example for lower grades. They are one step away from being mature and responsible adults. Students should be given the benefit without the doubts. But if the problem does arise, strict consequences should be enforced.

Students should be able to choose their lunch and eat it in a sensible amount of time. Theain will not function properly if one does not eat a good lunch.

Please note that this sample paper on lunch is served is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on lunch is served, we are here to assist you. persuasive essay on lunch is served will be written from scratch, so you do not have to worry about its originality. Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!

Unique Australia

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Unique Australia. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Unique Australia paper right on time. Out staff of freelance writers includes over 120 experts proficient in Unique Australia, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Unique Australia paper at affordable prices with ! Australia is unique. Its the only continent totally surrounded by water and it is also the flattest continent in the world. Australias main land mass extends over an area of 768km squared. This is almost as great as the area of America (excluding Alaska), a little more than 1/ of the size of Russia and about times greater than the United Kingdom. The main land mass of Australia is located between 10S and 44S (latitude) and 11E and 15E (longitude). It has a distance of 4000km from East to West and a journey from North to South through the red centre would cover over 500km.

5 million years ago, all the continents were joined together. This land was called Pangaea (a Greek word meaning all land).

45 million years later the known as Pangaea began toeak-up because the tectonic plates began to move in different directions.

Pangaeaoke in two and the two lands becameknown as Laurasia and Gondwanaland.

Laurasia was made up of Asia, Europe, Greenland and North America.

While Gondwanaland consisted of Australia, Antartica, Africa, India and South America.

65 million years ago the earth started to form the 7 continents we know as Asia, Europe, Africa, North America, South America, Antartica and Australia.

Today the earths plates are still moving, but very slowly. It moves less than 15 centimetres a year.

In 50 million years it is believed that North America and South America will grow further apart, that Australia will move closer to the Equator, near Asia and that Africa will move up, closer to Europe.

In 50 million years Australia will still be as unique as it is now.

Please note that this sample paper on Unique Australia is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Unique Australia, we are here to assist you. Your cheap custom college paper on Unique Australia will be written from scratch, so you do not have to worry about its originality. Order your authentic assignment from and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!

Research Project – AT & T Wireless Services

If you order your research paper from our custom writing service you will receive a perfectly written assignment on Research Project – AT & T Wireless Services. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Research Project – AT & T Wireless Services paper right on time. Out staff of freelance writers includes over 120 experts proficient in Research Project – AT & T Wireless Services, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Research Project – AT & T Wireless Services paper at affordable prices! Research Project AT & T Wireless Services

Abstract

Although AT & T Bell Laboratories invented cellular technology, it wasnt until the mid 10s that AT & T Corporation actually got into the business of providing wireless services to the public. AT & T, who was still not in the wireless business, was polled as the publics favorite provider of wireless service. People had no idea who was really providing their services, and at that time, AT & T was strictly a long distance company. They had, back in the 180s, built cellular systems in Chicago and Washington D.C., but nothing started moving and growing until McCaw Cellular Communications was actually bought out by AT & T Corporation. AT & T Wireless is now entirely dedicated to wireless communications since the split into four separate companies, providing an array of exciting, cost-effective communications solutions, including voice, data, internet, and text services. AT & T Wireless puts customers first. They have a passion to satisfy them by working to make their lives more exciting and more complete.

History

Custom writing service offers papers on Research Project – AT & T Wireless Services Wireless or cellular service was actually invented in 147 by AT & T Bell Laboratories. However, it wasnt until 184, that AT & T Corporation built the first cellular systems in Chicago, IL and in Washington D.C. At that time, AT & T wasnt even a wireless provider; they were mostly involved in equipment, technology, and providing long distance services.

McCaw Cellular Communications was moving right along as a wireless service provider, using AT & Ts technology and equipment. Thisought about the creation of the North American Cellular Network, thus making automatic roaming possible for their wireless customers. In 1 McCaw developed the nations first digital packet technology allowing for wireless connectivity for personal computer users. Las Vegas was the first market to demonstrate and use this technology (AT&T Wireless Services, Inc., July , 00). http//www.attws.com/our_company/aboutus/history.jhtml.

In 1, almost 50 years after AT & T had invented cellular service, the wireless industry conducted a survey asking the public, "Who is the number one cellular provider?" They said it was AT & T. Well; obviously it was not because AT & T still was not a wireless provider at that time. That was an eye-opener and it certainly didnt take them very long to become a wireless provider (J. Fischer, personal communication, August , 00).

By 14, AT & T Corporation purchased McCaw for $11.5 billion (ATTWS-History, 00). With this purchase came a huge customer base for McCaw, and what AT & T got was the fact that McCaw was a very creative and innovative company, thinking out of the box all the time and able to make do very well with what they had. With the purchase, AT & T swept in with big corporate products and was able to do financially, in a few months what it would have taken McCaw on its own, years to do. The processes and the actual business took about four years to completely get on board with human resources as well as the processes of DH & S and what gets done with government filings.

One of the disadvantages of the buy-out is that big companies tend to want to put processes in place; they try to make things idiot proof USE A GUIDLINE. Too many times with large companies, people are caught up in those guidelines and the bureaucracy. It takes a long time to do things, unlike the days at McCaw, where things were done rather quickly. People at McCaw were empowered to make decisions; now as a larger company, there are a lot of processes and procedures to follow in order to get anything done.

Leadership really hasnt changed in regards to their mindset even with all the buy-outs, mergers, and splits. They are still very people oriented that part was kept pretty seamless always. They do care a lot about the people, in spite of the changes, the leadership stuck in there and remained the same (Fischer, 00).

AWE NYSE and the Four-Company Split

Several years after 14, still a result of the McCaw purchase nonetheless, AT & T Wireless Services began trading as a tracking stock on the New York Stock Exchange. By July 001, AT & T Wireless Services split from AT & T Corporation to become an independent company, AT & T Wireless (AT&T Wireless Services, Inc., 00). http//www.attws.com/our_company/aboutus/.

AT & T Wireless Services needed to generate revenue in order to make the change from G to .5G technology. As a result of this split AT & T Wireless Services became the only and the largest stand-alone wireless provider in the United States. The others out there are subsidiaries of other companies. AT & T Wireless had the advantage with a lot of financial backing but they needed the IPO and Docomos money in order to make this technology change. In addition to the $10.6 billion that the IPO generated, Docomo made two very large investments in the company based on some of the changes regarding the technology and the companies forecast. One thing to the companies credit, they looked at this a year and a half ago, and they put a five-year plan in place. Nothing of this magnitude had been done in many years toward achieving goals. All the performance is being based on this five-year plan and it is being constantly looked at. Performance is being measured based on meeting these goals.

People however, are not very happy with the stock prices. The industry is taking a terrible hit right now. In technology, a lot of the dot coms, which AT & T Wireless was associated with, are no more. The people that provided the equipment for AT & T Wireless switching were the same people providing the equipment for the dot coms. This all relates to stock prices and people just arent very satisfied with the stock prices; it began at $ and now it is at about $4 or $5. This is a little discouraging to say the least, however, as for morale; it has created a lot of good jokes. There are some people who invested money they probably should not have because one should only invest risk capital. Most are in it for the long run; at least the people that Fischer works with on a day-to-day basis are they do not want to go anywhere. They are very satisfied with the family they have there at AT & T Wireless and most feel that with the five-year plan, once the new technology is in place and customers are shifted from one system to the other, everyone should start really raking in some dollars.

Of the four companies who were involved in the split, MCR is still around. Lucent went on a big roller coaster ride, stock going up, up, up; they made some money and then went back down and now they have changed their name. McCaw was bought out and became a part of AT & T Wireless Services and now AT & T Wireless Services became AT & T Wireless, the worlds only stand-alone cellular provider (Fischer, 00).

J.D. Powers Awards

Winning J.D. Powers awards is about being in tune with the customer. Most of what is done at AT & T Wireless is they go out and they ask what people want and need and they pay attention to the customers answers. It is important that they have sales people and representatives that can talk to the tech ops people on a technical level to get the network tuned in to where customers are having problems. The sales and marketing people are really in tune to that and it is going to be very difficult for them going forward as the technology changes from G to .5G. The achievement of this is going to be instrumental to AT & T Wireless success.

This new technology is going to make everything more efficient, giving AT & T Wireless the capability of transmitting things over the Internet using WAC capabilities and different types of technologies. It is leading edge, things like taking pictures from your telephone, surfing the Web, and theres no limit to its wit. What we are doing is Mmode and Mlife.

Mlife is a mobile life. People can do everything from their phone, for instance, they can order shoes, go on line and see what the rain forecast is in your favorite city anywhere in the world. It is a good way for people to be free. No one needs a computer, he or she can search the Web with his or her cellular phone it is a mobile life. Nothing needs to be connected by those little wires check the weather, your stocks, get the lotto printed out for you every day, it is incredible. The technology of these phones is unbelievable; they have infrared and they also have blue chip technology. This means they will transmit radio frequencies on a very low frequency to the printer. One day this technology will be in microwaves, dishwashers, laundry rooms, stoves and so on and on. Thats where we are headed it is on the market now. There are certainly some interesting times in the near future. Ten years from now, because of wireless capabilities and technology, it is going to be quite the electronic place. The great part is that it will be made very user friendly so a person will not need an engineering degree to use these things. They will very soon be common place (Fischer, 00).

Locations and Employees

The main headquarters for AT & T Wireless are located in Redmond, WA. There are smaller hubs in Texas, California, New Jersey, North Carolina, Georgia and Florida, with markets and service areas in every state, in Canada, and in parts of Mexico basically all of North America. Most of the site building is completed with pretty much all of the corridors where people work, live and play being filled up. There are a few spotty areas in North Carolina and Georgia where the market grew unbelievably and it is being worked on now. Otherwise, any time and money being spent on site building is strictly for high-end customers with special needs (Fischer, 00).

AT & T Wireless in more than 500 locations throughout the United States employs approximately ,000 people. The company is very committed to its colleagues and co-owners. It is built on these diverse individuals who are team players. These players have responsibilities, make contributions, and help AT & T Wireless win. Every persons growth is essential to the companys success and all the employees accept the challenge as co-owners, to reward all the investors by winning in the market place (ATTWS, 00).

The overall staff at AT & T Wireless is pretty lean right now but the company has always run lean. The management works very hard to preserve the jobs they have, keeping everything lean while making all the shifts with the customers to the new technology. Labor is an expense and the company is big on keeping the margin between profits and expenses small. There is virtually no hiring from outside at present; they are constantly shaping and molding the business. This is known as smart moves, the changing of titles and shifting employees around to avoid any further layoffs. But they are, due to business constantly changing, always molding (Fischer, 00).

Vision Strategy Commitment

"We envision a world where wireless seamlessly and simply connects us to the people, information, and things we care most about, enabling us to be simultaneously connected and free." (ATTWS, 00). The company expects to have their .5G services in all their markets by the end of 00 and to be among the first to deliver true G wireless products and services by sometime in 00 (ATTWS, 00). According to (Fischer, 00), one thing the company has done from a vision standpoint is allow them the power to imagine and share their imagination freely with their co-workers and those in leadership. He says the company does a lot of fun things with their people and they encourage them to sit down to talk and give feedback. They try to instill the company goals but never lose sight of how important these individuals are in making the company vision a reality. Whether a person is a bean counter or a twiget out in the field turning dials, they all have something to do with the goal and the company does a great job of communicating this (Fischer, 00).

"Our strategy is to be the pre-eminent company for mobile, voice, and data services in the major markets of North America." (ATTWS, 00). This includes making sure the quality is such that the customer is satisfied.inging in all the new technology means overlaying and managing two networks a juggling act to maintain the consistently higher level of quality (Fischer, 00).

"We are committed to our customers, our colleagues, the co-owners of our business, and our communities." (ATTWS, 00). The company has a passion to satisfy all their customers. Customers are "first" with AT & T Wireless and their every effort is to make the customers lives more exciting and more complete. Colleagues are valued because everyones growth is essential to the success of the company as well as the individual. In the community AT & T Wireless strives to make time and help each other make time for the people who depend on the services of AT & T Wireless at home, at work, and where they play. AT & T Wireless promises, "We will keep these commitments byinging integrity to every action, respect to every relationship, and excellence to everything we do." (ATTWS, 00).

Revenues Sales Service Area

Revenues were in excess of $1.6 billion as of the end of 001 and 1.5 million consolidated subscribers were being served. There are currently more than 70,000 retail outlets across the country offering products and services. These products and services are also available online at http//www.attws.com/. AT & T Wireless holds licenses from the FCC to serve percent of the U.S. population. Along with affiliates and roaming partners, AT & T Wireless makes voice services available in more than 7,700 cities across the United States and Canada (ATTWS, 00).

References

AT&T Wireless Services, Inc. (00). Keeping People Connected Our Company. Retrieved July , 00, from http//www.attws.com/our_company/aboutus/

AT&T Wireless Services, Inc. (00). Keeping People Connected Our Company AT&T Wireless History. Retrieved July , 00, from http//www.attws.com/our_company/aboutus/history.jhtml

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Organizaional Behavior Structure

If you order your essay from our custom writing service you will receive a perfectly written assignment on Organizaional Behavior Structure. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Organizaional Behavior Structure paper right on time. Out staff of freelance writers includes over 120 experts proficient in Organizaional Behavior Structure, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Organizaional Behavior Structure paper at affordable prices! Based on the research done this week one of the interesting topics learned was the shifting from the Old Success Factors to the New Success Factors in organizational behavior.

Old Success Factors

For much of the twentieth century, four critical factors influenced organizational success

Size The larger the company, the more it was able to attain production or service efficiencies, leverages its capital, and put pressure on customers and supplies.Role clarity In order to get work done efficiently in larger organizations, tasks were divided and subdivided, clear distinctions were made between manager and worker, and levels of authority were clearly spelled out.

Specialization As tasks were subdivided, specialties were created or encouraged, to provide finely grained levels of expertise.

Control Given the fine distinctions between roles and specialties, most organizations, especially large ones, needed to create controls to make sure all of the pieces performed as needed, coming together properly to provide whole products or services.

New Success Factors

The advent of the microprocessor, the dizzying speed of information processing and communications, and the arrival of the global economy have conspired to radically shift the basis of competitive success. To a large extent, the old success factors have become liabilities, and the new success factors look very different from the old.

Speed Successful organizations today are increasingly characterized by speed in everything they do. They respond to customers more quickly,ing new products to market faster, and change strategies more rapidly than ever before.

Flexibility Organizations that move quickly are flexible. People do multiple jobs, constantly learn new skills, and willingly shift to different locations and assignment..

Integration Organizations that can shift directions quickly and flexible have processes that carry concepts of change into the institutional bloodstream, disseminating new initiatives quickly, and mobilizing the right resources to make thing happen.

Innovation Organizations that succeed in a world of rapid change find innovation essential. Doing todays work n todays way becomes quickly outdated.

Inside the organization that I work, the old success factors were used when the company was in the first years of existence, now we are almost succeed using the new factors, and I said almost because some division of the company still thinking the "old way".

I never thought to look an organization the way that I learned in my research. Now I can see thing happen inside the company that before I did not understand, but now make more sense to me. In addition, I will use some of the research that I found in order to accomplish my goals inside of my unit, trying to use more efficiently the tools that I already have.

Please note that this sample paper on Organizaional Behavior Structure is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Organizaional Behavior Structure, we are here to assist you. persuasive essay on Organizaional Behavior Structure will be written from scratch, so you do not have to worry about its originality. Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!

Background on AC Nielsen

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Background on AC Nielsen. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Background on AC Nielsen paper right on time. Out staff of freelance writers includes over 120 experts proficient in Background on AC Nielsen, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Background on AC Nielsen paper at affordable prices with ! AC Nielsen is the worlds leading market information company, offering worldwide services. One of these services is called Homescan. Homescan provides a similar service to Superpanel, providing insights into consumer shopping behaviour based on a panel of 10,000 households that is demographically representative. Panelists use a patented in-home scanner to record their purchases. AC Nielsen implemented a hard edge marketing strategy, approaching Superpanel clients offering a cheaper service and an attractive contract. Superpanel had already invested a substantial sum in the new panel and hi-tec technology. Therefore a loss of clientele would be detrimental and result in a loss of revenue for the division and the group (shareholders????). Superpanel decided to reassess the situation and adopt a new strategy. The quality of data is the unique selling point for Superpanel and competing on price may have had a negative affect in the long term. Instead of undercutting the service, Superpanel decided to provide clients with more data and products for the same amount of money. This was a testing time, as some clients (aware of the situation), played each agency against each other. (BARRY LEMMON)????ANDREW.. Increasing the panel benefited Superpanel but most importantly the clients. AC Nielsen will always be a direct competitor to Superpanel, but the level of this threat was not recognised sufficiently why?

The clients are consumers and therefore an important part of the business. A strategic approach in consulting clients and an involvement in the decision making process may have avoided confusion and lack of loyalty. A perfect marketing opportunity was missed to drive home the fact that Superpanel were being innovative and productive by developing a new and improved marketing tool for their customers.

Superpanel should have measured all of the options when intializing the panel increase. A SWOT analysis would have identified the threats and may have highlighted the problems that occurred (see below).

Task 5 (contd.)

In the future, clients should pay 10% of their contract towards the investment of the increased panel. This is an investment that will contribute to increased data and enabling clients to compete more effectively in the market place. At step by step update on the situation can be posted via email or sent by hard copy every month to inform clients of the procedures and any new developments taking place. A meeting should be held with all clients attending to provide a platform to air opinions on the proposed increased fees and panel. For those clients that do not attend, detailed minutes would be sent out.

Please note that this sample paper on Background on AC Nielsen is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Background on AC Nielsen, we are here to assist you. Your cheap custom college paper on Background on AC Nielsen will be written from scratch, so you do not have to worry about its originality. Order your authentic assignment from and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!