4 P's

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• Product Wendys International is always striving for the best product which includes but is not limited to fast friendly service, the freshest ingredients, and a nice warm inviting atmosphere to attract customers.

• Place Wendys International place aspect refers to where and who they get there fresh ingredients, music, and anything else that they might need to be successful in the fast food market.

• Promotions Wendys Promotions are very similar to all of the other fast food restaurants. In particular they try to appeal to the human urge to eat so they use a lot of visual images withight eye catching colors. The one thing that is different is the use of the founder Dave Thomas to you personally.

Custom writing service offers papers on 4 P's • Price - Wendys is always striving to be competitive in the highly volatile and very quick to change market. They do this by trying to keep overhead down so that they might be able to sell there product at a much lower price than the competition. Price is probably the most important factor to the public in terms of which company that the average consumer will pick for the place that they stop to get food. Wendys also likes to use the old marketing strategy of . The . marketing strategy is the average consumer will think hey I get a sandwich for $1. instead of $.00 that is a better deal. In all reality it is a better deal but the appeal is so much better. Someone is much more likely to buy something that is marked $. than buy something that is marked $10.00.

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