Case Analysis of Home Depot Vs Lowes

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Home Depot and Lowes are two different home improvement companies. Like all organizations they each have their strengths, weaknesses, opportunities, and threats. First, Home Depot mission statement is to form mutually beneficial partnerships with diverse businesses that allow them to deliver superior products and services and superb customer service, which ultimately increase shareholder value. And Lowes Vision "is to be our Customers first choice for home improvement in each and every market we serve. To earn our Customers trust and meet their individual needs, we will provide valued solutions with the best prices, products and services that make our Customers lives easier".

For instance, strengths are determined in the following ways. Perhaps the greatest strength Home Depot retains is their ability to supply good service and produce quality expertise in the home improvement industry. Home Depot has the ability to hire expert personnel to provide professional knowledge in the home improvement industry. Along with growth and effectiveness, Home Depot has a large portion of the market share. Home Depot has stores in Canada and South America. Due to a large market share, Home Depot gains other incentives such as the ability to be a low cost provider of products and services, and the capability to take advantage of economies of scale. Another strength Home Depot has is that it possesses a strong financial position. A solid financial condition provides Home Depot to grow faster and more efficient than its competitors. Ultimately, all these strengths are major factors that have contributed to building customer loyalty.

On the other hand, Lowes strengths consist of being the second largest retailer of home improvement products in the United States. In addition, Lowes also provides a wide range of products at a slightly discounted price. Lowes also carries the name of designers is their paintands like Laura Ashley and Olympicand. Ultimately Lowes is expanding rapidly by continuing growth of twenty percent new store openings per year. As any organization both have weaknesses as well. For example, Home Depot weakness is reflected in their marketing skills. They do not have a lot of advertisement on TV and radio.

On the other hand Lowes weakness consists of not having as many stores as Home Depot, therefore their retail base is not as strong. Also Due to the fact that international business has grown so much, Lowes has not expanded internationally, and this is a big weakness as well.

Following will be the opportunities these two organizations could encounter. Home Depot has the ability to operate more aggressively than their competition. For example, Home Depot might consider exploring new markets and diversify into new segments, such as, home furnishing, small/large household appliances, electronics (televisions, VCRs, DVDs), and the computer industry. If Home Depot ignores marketing its products and services, their competitors will gain a large advantage in the industry. I would advise Home Depot to advertise on radios and televisions on a regular basis, and provide rewards and specials for frequent and loyal customers.

On the other hand Lowes, should take serious consideration in expanding overseas. The international market is the greatest possibility for more success. Without implementing an international market mission, rival companies will see the opportunity and gain a competitive advantage against Lowes.

Continuing we will see some threats both organizations can face. In this case I felt the threats are common for both institutions. Lowes and Home Depot are both threats to each other because they try gaining customer base from each other. Ultimately, they also are threatened by local electrical, plumbing, building material supply houses, lumberyards and hardware stores around them on each state.

After studying both companies I feel Home Depot has a better business model because of the fact that in this competitive business world, they have expanded to Canada and South America, which makes them a very strong company. In addition, they provide customers with expert employees with professional knowledge in the home improvement industry, which in turn has built customer loyalty.

· Home Depot is the worlds leading employer of Olympic and Paralympic athletes and hopefuls.

· Over million people visit a Home Depot store each week.

· More than a half-million children have built their first toolbox at a Home Depot Kids Workshop.

· Home Depot is the youngest retailer in the Fortune 50.

· The color orange came from a consulting firm that suggested painting Home Depot signs onight circus tent canvas because it would cost less than the more common electric-lighted signs.

· We sell enough paint in a year to paint the square footage of Manhattan Island with one good coat and still have enough left over to touch up the graffiti in theonx.

· Lowes has been Improving Home Improvement® for more than 57 years. In 00, Lowes earned several notable industry distinctions, including

· Fortunes 00 Most Admired Specialty Retailer

· Ranked 60 on the FORTUNE 100 and seventh on the Business Week 50 list

· No. 1 in Business Weeks S&P 500 ranking - retailing category

· Named 00 ENERGY STAR Retail Partner of the Year

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