textiles

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I.

• The purpose of our exploratory research was to estimate the potential sales of the strip joining press in the linoleum market by using descriptive research.

• The linoleum market could potentially be a market for Behlen to conduct further research in to.

Purchase your paper on textiles • Approximately 1.81 billion dollars of this product are sold in the U.S. each year, by approximately 6 manufacturers (Census web page). From internet research we have found that for one major company, in the linoleum market, in the last three years they have seen sales rise from million to 40 million (Linoleum Lives On). As far as our exploratory research has turned up there are no competitors for the strip joining press. The information we have found leads us to believe they rethread the line for each roll of linoleum, thus there would be no competition for Behlen (Forboochures). Otherwise Behlens competition in the linoleum market would be whatever the companies are using now to keep their lines moving. We feel there needs to be further exploratory research into the linoleum market.

II.

• We are trying to find new markets for Behlens strip joining press. Our product consists of the strip joining press. Our potential customers would be the 6 U.S. manufacturers of linoleum (Census web page).

III.

A. Total market sales for the year are 1.811 billion dollars between 6 manufacturers (Census web page).

B. Again we do not think that there are any competitors. Right now it seems that the manufacturers stop the production line and rethread.

C. Our only problem we see is we have not had enough time and found enough information to prove that there is a potential market for Behlens strip joining press in the linoleum market. Further exploratory research is necessary.

IV.

• Due to the lack of information and time we were not able to make a definite decision as to whether the linoleum market would be a potential market for Behlen to pursue.

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