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Tuesday, August 11, 2020

Long Case Analysis: Elan and the Competition

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I. Major economic characteristics of the Industry


A. The market size is relatively small with only 17 major ski and recreational wakeboard boat manufactures nation wide, including Australia.


B. Rivalry among the boat manufacturers is spread out from the west coast to the east coast.C. Distribution is very small. Boat owners represent such a minute number of the total population of the country.


D. Product characteristics Ski boats/competition, wakeboard boats, and recreational boats.


I. Major economic characteristics of the Industry


A. The market size is relatively small with only 17 major ski and recreational wakeboard boat manufactures nation wide, including Australia.


B. Rivalry among the boat manufacturers is spread out from the west coast to the east coast.


C. Distribution is very small. Boat owners represent such a minute number of the total population of the country.


D. Product characteristics Ski boats/competition, wakeboard boats, and recreational boats.


E. Organization Private, Publicly traded.


F. Industry Competition Ski and Wakeboard boats.


II. The industrys competitive 5 forces


A. Competition in the Industry is moderate with about 17 boat manufacturers. The only thing that separates them apart is the ability to offer lower prices, establishand recognition, and differentiate their products.


B. Suppliers to the industry provide a moderate support to the boat manufacturers. Because there are major suppliers of engines they established number of participants has recently declined. The geographic area in which the products are purchased is another factor that affects the sales. There will obviously not be a demand for these boats in a cold state like Alaska. The areas that have lakes, and open waters will have more of a demand for these recreational boats, therefore growth opportunities in these areas are greater.


E. Organization Private, Publicly traded.


F. Industry Competition Ski and Wakeboard boats.


II. The industrys competitive 5 forces


A. Competition in the Industry is moderate with about 17 boat manufacturers. The only thing that separates them apart is the ability to offer lower prices, establishand recognition, and differentiate their products.


B. Suppliers to the industry provide a moderate support to the boat manufacturers. Because there are major suppliers of engines they established number of participants has recently declined. The geographic area in which the products are purchased is another factor that affects the sales. There will obviously not be a demand for these boats in a cold state like Alaska. The areas that have lakes, and open waters will have more of a demand for these recreational boats, therefore growth opportunities in these areas are greater.


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