SWOT analysis Krispy Kreme

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1 Vernon Carver Rudolph, the founder of Krispy Kreme, bought a doughnut shop in

Paducah, Kentucky, from a French chef from New Orleans. He received the

company's assets, goodwill, and the rights to a secret yeast-raised doughnut recipe.Mid 10s It wasn't long before Rudolph and his partner decided to look for a larger market.

They moved their operations to Nashville, Tennessee, where other members of the

Rudolph family joined the business and opened shops in Charleston, West Virginia;

and Atlanta, Georgia. At this time, the business focused on selling doughnuts to

local grocery stores.

July 1, 17 During the early summer of 17, Rudolph decided to leave Nashville to open his

own doughnut shop. He and two other young men set off in a 16 Pontiac and

arrived in Winston-Salem with $5 in cash, a few pieces of doughnut-making

equipment, the secret recipe, and the name Krispy Kreme Doughnuts. They used

their last $5 to rent a building across from Salem Academy and College in what is

now called historic Old Salem. With little money left to buy ingredients, Rudolph

convinced a nearby grocer to lend him ingredients in return for payment once the

first doughnuts were sold.

Next, Rudolph needed a way to deliver the doughnuts. So he took the back seat out

of the Pontiac and installed a delivery rack. On July 1, 17, the first Krispy Kreme

doughnuts were made and sold at the new Winston-Salem shop.

Soon afterward, people began stopping by to ask if they could buy hot doughnuts.

The demand was so great that Rudolph opened the shop for retail business by

cutting a hole in the wall and selling doughnuts directly to customers, marking the

beginning of Krispy Kreme's retail service.

150s Steps were taken throughout the 50s to mechanize the doughnut-making process.

Hand-cut doughnuts became a thing of the past with the new Krispy Kreme

automatic doughnut cutter. Proofing, frying, glazing, and screen loading had become

entirely automatic. This was the first version of Krispy Kreme's continuous yeast

doughnut-making equipment and is the foundation of the doughnut-making process

used by Krispy Kreme stores today.

16 The automatic doughnut cutter, which had revolutionized production, was replaced

by a new innovation. Instead of doughnuts being cut, they were extruded by air

pressure from the dough hopper to the trays of the continuous proof box. This

process is still used in Krispy Kreme stores today.

August 16, 17 Vernon Carver Rudolph died.

May 8, 176 Krispy Kreme Doughnut Corporation became a wholly-owned subsidiary of

Beatrice Foods Company of Chicago, Illinois. The headquarters for Krispy Kreme

remained in Winston-Salem, North Carolina.

Feuary 8, 18 A group of Krispy Kreme franchisees, led by Joseph A. McAleer Sr., purchased

Krispy Kreme Doughnut Corporation from Beatrice Foods Company. Krispy

Kreme became an independent company once again.

May , 15 The first store outside of the Southeast opened at 5060 West 8th Street in

Indianapolis, Indiana.

June 6, 16 The first Krispy Kreme store in New York City opened at 65 West rd Street.

July 17, 17 Krispy Kreme's place in American society was recognized by the contribution of

Krispy Kreme artifacts to the Smithsonian Institution's National Museum of

American History in Washington, D.C.

January 6, 1 The first West Coast store opened in the Los Angeles, California area at 1801 West

Imperial Highway in La Haa, California.

April 5, 000 Krispy Kreme Doughnut Corporation held an initial public offering of common

stock on the NASDAQ under the stock symbol KREM.

Feuary 1, 001 Krispy Kreme acquired Digital Java, Inc. a small Chicago-based coffee company.

With this acquisition Krispy Kreme improved andoadened the beverage offering

available to customers.

May 17, 001 Krispy Kreme's common stock transferred to the New York Stock Exchange

(NYSE) under the new ticker symbol KKD.

December 11, 001 Krispy Kreme opened its first store outside the United States, in Mississauga,

Ontario, Canada, which is just outside Toronto.

October 00 Krispy Kreme introduced four new signature coffees to its stores -- including

Smooth, Rich, Bold and Robust Decaf -- all made from high-quality coffee beans

and roasted by Krispy Kreme's own Roastmaster to exact specifications.

June 1, 00 Krispy Kreme opened its first store outside of North America in Penrith, Australia,

a suburb of Sydney.

Today, Krispy Kreme produces approximately 7.5 million doughnuts a day and

more than .7 billion doughnuts a year. Krispy Kreme has grown to serve

customers through more than 10 U.S. stores in 41 states and Canada and Australia, including

- Alabama - Indiana - Mississippi - Ohio - Utah

- Arizona - Iowa - Missouri - Oklahoma - Virginia

- California - Kansas - Neaska - Oregon - Washington

- Colorado - Kentucky - Nevada - Pennsylvania - West Virginia

- Connecticut -Louisiana - New Jersey - Rhode Island - Wisconsin

- Delaware - Maryland - New Mexico - South Carolina - Ontario, Canada

- Florida - Massachusetts - New York - South Dakota - Quebec, Canada

- Georgia - Michigan - North Carolina - Tennessee - Penrith, Australia

- Illinois - Minnesota - North Dakota - Texas

Krispy Kreme doughnuts and snacks also are sold at thousands of supermarkets,

convenience stores, and other retail outlets across the United States.

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